Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests
Author:
Publisher
Elsevier BV
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development
Reference89 articles.
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4. Understanding price premium for grocery products: a conceptual model of customer-based brand equity;Anselmsson;Journal of Product & Brand Management,2007
5. An exploration of the meanings of hotel brand equity;Bailey;The service Industries Journal,2005
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