The effect of movie and television placements

Author:

Sharma Abhinav,Nicolau Juan LuisORCID,Mas Francisco J.

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference52 articles.

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3. The correct regularity condition and interpretation of asymmetry in EGARCH;Chang;Economics Letters,2017

4. How do advertising expenditures influence hotels' performance?;Chen;International Journal of Hospitality Management,2013

5. CisionPRWeb(2020), Retrieved from https://www.prweb.com/releases/global_product_placement_spend_up_14_5_to_20_6b_in_2019_but_covid_19_impact_to_end_10_yr_growth_streak_in_2020_strong_rebound_seen_in_21_on_tv_digital_music_growth/prweb17146134.htm on July 15th, 2021.

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