Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective-Reference-Cited by-同舟云学术

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Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

Published:2022-08 Issue: Volume:91 Page:104513
ISSN:0261-5177
Container-title:Tourism Management
language:en
Short-container-title:Tourism Management

Author:

Xie Chaowu,Yu Jun,Huang Songshan (Sam)^ORCID,Zhang Jiangchi

Funder

National Natural Science Foundation of China

Ministry of Education of the People's Republic of China

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference70 articles.

1. Customer engagement and purchase intention in live-streaming digital marketing platforms;Addo;Service Industries Journal,2021

2. Emerging technologies and analytics for a new era of value-centered marketing in healthcare;Agarwal;Journal of the Academy of Marketing Science,2020

3. Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives;Ambroise;Recherche et Applications en Marketing,2020

4. Livestreaming vs pre-recorded: How social viewing strategies impact consumers' viewing experiences and behavioral intentions;Ang;European Journal of Marketing,2018

5. Measuring online live streaming of perceived servicescape: Scale development and validation on behavior outcome;Chen;Internet Research,2020

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3. Different roles of two kinds of digital coexistence: The impact of social presence on consumers' purchase intention in the live streaming shopping context;Journal of Retailing and Consumer Services;2024-09

4. Balancing Corporate Social Responsibility and Corporate Profitability;Advances in Business Strategy and Competitive Advantage;2024-08-29

5. How does information and communication technology promote tourism development? Evidence from the e-commerce pilot city policy in China;Tourism Economics;2024-08-20

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