The power of livestreaming: Will it become an alternative strategy for startups?

Author:

Hossain Md AlamgirORCID,Hossain Md ShakhawatORCID,Chowdhury Md Sohel,Shuvro Razuan Ahmed

Publisher

Elsevier BV

Reference92 articles.

1. How livestreaming increases product sales: role of trust transfer and elaboration likelihood model;Chen;Behav. Inf. Technol.,2020

2. Live streaming commerce: uses and gratifications approach to understanding consumers' motivations;Cai,2019

3. The digital imperative: institutional pressures to digitalise;Bennich;Technol. Soc.,2024

4. Everyone can be a star: quantifying grassroots online sellers' live streaming effects on product sales;Chen,2019

5. Live streaming commerce from the sellers' perspective: implications for online relationship marketing;Wongkitrungrueng;J. Market. Manag.,2020

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