Can colored sidewalk nudge city tourists to walk? An experimental study of the effect of nudges

Author:

Chen Jun,Lehto XinranORCID,Lehto Mark,Day Jonathon

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference135 articles.

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2. The impact of product's packaging color on customers' buying preferences under time pressure;Ahmed Javed;Marketing and Branding Research,2015

3. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

4. Wayfinding: People, signs, and architecture;Arthur,1992

5. Are you selling the right colour? A cross-cultural review of colour as a marketing cue;Aslam;Journal of Marketing Communications,2006

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