The tone of voice of tourism brands on social media: Does it matter?-Reference-Cited by-同舟云学术

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The tone of voice of tourism brands on social media: Does it matter?

Published:2019-10 Issue: Volume:74 Page:173-189
ISSN:0261-5177
Container-title:Tourism Management
language:en
Short-container-title:Tourism Management

Author:

Barcelos Renato Hübner,Dantas Danilo Correa,Sénécal Sylvain

Funder

Social Sciences and Humanities Research Council of Canada

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference87 articles.

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2. Watch your tone: How a brand's tone of voice on social media influences consumer responses;Barcelos;Journal of Interactive Marketing,2018

3. The pupillary system;Beatty,2000

4. Influence processes for information technology acceptance: An elaboration likelihood model;Bhattacherjee;MIS Quarterly,2006

5. The pupil as a measure of emotional arousal and autonomic activation;Bradley;Psychophysiology,2008

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