1. Building Strong Brands London;Aaker,2002
2. Construir marcas poderosas;Aaker,2002
3. Measuring brand equity across products and markets;Aaker;Calif. Manage. Rev.,1996
4. ABIHPEC - Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry. (2016). 54% of them regularly attend beauty salons and barbershops without the slightest fear. https://abihpec.org.br/release/mercado-masculino-de-hppc-segue-em-crescimento/ (Accessed April 20, 2021).
5. Anunciato, T.P. (2011). Nutricosméticos Doctoral dissertation, University of São Paulo.