Author:
Candia Campano Claudio,Aguirre González Medardo
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Reference71 articles.
1. Managing Brand Equity Capitalizing on the Value of Brand Name;Aaker,1991
2. The value of brand equity;Aaker;Journal of Business Strategy,1992
3. Measuring brand equity across products and markets;Aaker;California Management Review,1996
4. Estatura de la marca: medir el valor por productos y mercados;Aaker;Harvard-Deusto Business Review,1995
5. Revenue premium as an outcome measure of brand equity;Ailawadi;Journal of Marketing,2003
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献