The economic and social importance of unorganized retailers in rural India

Author:

Sarkar Dev Narayan,Kundu Kaushik

Publisher

Elsevier BV

Subject

Sociology and Political Science,Development,Geography, Planning and Development

Reference137 articles.

1. The role of marketing in the development of backward agricultural economies;Abbott;J. Farm Econ.,1962

2. Marketing channel length in rural India: influence of the external environment and rural retailer buyer behavior;Aithal;Int. J. Retail Distrib. Manag.,2012

3. Action and reaction: competition and the multiple retailer in 1930s Britain;Alexander;Int. Rev. Retail Distrib. Consumer Res.,1999

4. Factors influencing purchase of FMCG by rural consumers in South India: an empirical study;Ali;Int. J. Bus. Res. Dev.,2012

5. Rural brand preference determinants in India;Anand,2008

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