Disclosure of Vlog Advertising Targeted to Children

Author:

De Jans Steffi,Hudders Liselot

Funder

Research Foundation – Flanders

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference63 articles.

1. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers;Amazeen;Journalism,2018

2. Mitigating the effects of advergames on children;An;Journal of Advertising,2011

3. When can affective conditioning and mere exposure directly influence Brand choice?;Baker;Journal of Advertising,1999

4. How are Children's attitudes toward ads and brands affected by gender-related content in advertising?;Bakir;Journal of Advertising,2010

5. Disclosing influencer marketing on YouTube to children: the moderating role of Para-social relationship;Boerman;Frontiers in Psychology,2019

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