A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning

Author:

Pamuksuz Utku,Yun Joseph T.,Humphreys Ashlee

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference66 articles.

1. Building strong brands;Aaker;Brandweek,1995

2. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

3. The effects of brand relationship norms on consumer attitudes and behavior;Aggarwal;Journal of Consumer Research,2004

4. Hometown ideology and retailer legitimation: the institutional semiotics of Wal-Mart flyers;Arnold;Journal of Retailing,2001

5. A re-examination of the generalizability of the Aaker brand personality measurement framework;Austin;Journal of Strategic Marketing,2003

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