Using Websites to Recruit Franchisee Candidates-Reference-Cited by-同舟云学术

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Using Websites to Recruit Franchisee Candidates

Published:2018-05 Issue: Volume:42 Page:80-94
ISSN:1094-9968
Container-title:Journal of Interactive Marketing
language:en
Short-container-title:Journal of Interactive Marketing

Author:

López-Fernández Begoña,Perrigot Rozenn

Funder

French National Research Agency

Ministry of Economy and Competitiveness

Center in Franchising, Retail & Service Chains

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference76 articles.

1. Managing Brand Equity;Aaker,1991

2. Beyond Functional Benefits;Aaker;Marketing News,2009

3. Legal Perspective of the Regulatory Framework and Challenges for Franchising in the EU;Abell,2016

4. Multiple Regression: Testing and Interpreting Interactions;Aiken,1991

5. Organizational Identity;Albert;Research in Organizational Behavior,1985

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1. Franquiciantes mexicanos. Una aproximación a las diferencias entre la supervivencia, el abandono y el fracaso;Suma de Negocios;2022-01-15

2. How to select franchisees: A model proposal;Journal of Business Research;2021-10

3. M-GAN-XGBOOST model for sales prediction and precision marketing strategy making of each product in online stores;Data Technologies and Applications;2021-05-19

4. Franchising brand benefits: An integrative perspective;Industrial Marketing Management;2020-11

5. The digital marketing capabilities gap;Industrial Marketing Management;2020-10

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