Author:
Kang Hyo Jeong,Shin Jung-hye,Ponto Kevin
Subject
Marketing,Business and International Management
Reference76 articles.
1. Multiple Regression: Testing and Interpreting Interactions;Aiken,1991
2. A Modified Scale for the Measurement of Mental Imagery;Babin;Psychology & Marketing,1998
3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value;Babin;Journal of Consumer Research,1994
4. A Comparison Between Photogrammetry and Laser Scanning;Baltsavias;ISPRS Journal of Photogrammetry and Remote Sensing,1999
5. Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes;Batra;Marketing Letters,1991
Cited by
166 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献