Probability Models for Customer-Base Analysis

Author:

Fader Peter S.,Hardie Bruce G.S.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference65 articles.

1. Counting Your Customers One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model;Abe;Marketing Science,2008

2. A Dynamic Model of Purchase Timing With Application to Direct Marketing;Allenby;Journal of the American Statistical Association,1999

3. Empirical Validation and Comparison of Models for Customer Base Analysis;Batislam;International Journal of Research in Marketing,2007

4. Formal Response to “Erratum on the MBG/NBD Model;Batislam;International Journal of Research in Marketing,2008

5. Customer Lifetime Value: Marketing Models and Applications;Berger;Journal of Interactive Marketing,1998

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