Healthy Characters? An Investigation of Marketing Practices in Children's Food Advertising

Author:

Castonguay Jessica,Kunkel Dale,Wright Paul,Duff Caroline

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,Medicine (miscellaneous)

Reference37 articles.

1. Prevalence of high body mass index in US children and adolescents, 2007-2008;Ogden;JAMA,2010

2. The Surgeon General's call to action to prevent and decrease overweight and obesity. United States Department of Health and Human Services. http://www.surgeongeneral.gov/library/calls/obesity/index.html. 2001. Accessed May 7, 2013.

3. Food Marketing to Children and Youth: Threat or Opportunity?;Institute of Medicine,2006

4. Influence of licensed spokescharacters and health cues on children's ratings of cereal taste;Lapierre;Arch Pediat Adol Med,2011

5. The relationship between cartoon trade character recognition and attitude toward product category in young children;Mizerski;J Marketing,1995

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