1. Internationalisation;Alexander;Service Industry Journal,1996
2. Marketing management bases for international market segmentation;Baalbaki;International Marketing Review,1993
3. Baldwin, C.Y., Clark, K.B., 1997. Managing in an age of modularity. Harvard Business Review 84–93.
4. Implications of standardisation in global markets;Barker,1994
5. Firm resources and sustained competitive advantage;Barney;Journal of Management,1991