Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach
Author:
Publisher
Elsevier BV
Subject
General Engineering,General Computer Science
Reference53 articles.
1. A game-theoretic analysis for coordinating cooperative advertising in a supply chain;Ahmadi-Javid;Journal of Optimization Theory and Applications,2011
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3. A game theoretical study of cooperative advertising in a single-manufacturer-two-retailers supply chain;Alaei;The International Journal of Advanced Manufacturing Technology,2014
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