Importance of Relationship Marketing Management in the Insurance Business in Albania

Author:

Bazini Evelina,Elmazi Liljana,Sinanaj Shkelqim

Publisher

Elsevier BV

Subject

General Medicine

Reference29 articles.

1. Does Insurance Market Activity Promote Economic Growth?. A Cross-Country Study for Industrialized and Developing Countries;Arena;The Journal of Risk and Insurance,2008

2. Arthur/Lewis, Barbara/Moutinho, Luiz (eds.), 1997, Financial Services Marketing: A Reader, London: The Dryden Press.

3. Berry, Leonard L., 1983, Relationship Marketing, in: Payne, Adrian; Martin, Christopher;Clark, Moira; Peck, Helen, 1995, Relationship Marketing for Competitive Advantage: Winning and Keeping Customers, Oxford: Butterworth-Heinemann Ltd.

4. Christopher; Clark, Moira; Peck, Helen, 1995, Relationship Marketing for Competitive Advantage: Winning and Keeping Customers, Oxford: Butterworth- Heinemann Ltd.

5. Cowell, Donald W., 1984, The Marketing of Services, Oxford: Butterworth- Heinemann Ltd.

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