A Study on the Effect of Social Capital on Brand Selection among Consumers of SNOWA Home Appliances in Chaloos City-Reference-Cited by-同舟云学术

A Study on the Effect of Social Capital on Brand Selection among Consumers of SNOWA Home Appliances in Chaloos City

Published:2016-09 Issue: Volume:230 Page:317-324
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Hashemy Seyed Hamed,Yousefi Minoo,Soodi Shahla

Publisher

Elsevier BV

Subject

General Medicine

Reference30 articles.

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3. Ansari, E. Nasr Esfahani, A. Shaemi Bozorgi, A. AghaHosseini, H. (2011). Review of organizational social capital in the organization of Isfahan province. Brand ManagementJournal, 1.107-134.

4. Bastani,S. Salehi, M. (2009). Social Capital Network and Sex: Study of structural, functional and interactive social network for women and men in Tehran,Social Science Research, 30. 23-36.

5. Bizzi,L. (2015).“Social capital in organizations. International Encyclopedia of The Social & Behavioral Science, 181-185.

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