Monitoring Methods of the Social Capital of a Corporate Brand in an Online Environment-Reference-Cited by-同舟云学术

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Monitoring Methods of the Social Capital of a Corporate Brand in an Online Environment

Published:2020-11-18 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the International Scientific Conference - Digital Transformation on Manufacturing, Infrastructure and Service
language:
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Author:

Kulibanova Valeriia¹,Teor Tatiana²,Ilyina Irina²

Affiliation:

1. Laboratory for Comprehensive, Research of Regions' Spatial Development, Institute for Regional Economic Studies Russian Academy of Science, Saint-Petersburg, Russia

2. Department of Public Relations, Saint Petersburg Electrotechnical, University "LETI", Saint-Petersburg, Russia

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3446434.3446481

Reference37 articles.

1. Pierre Bourdieu. 1986. Pierre Bourdieu 1986 - The forms of capital. Handb. Theory Res. Sociol. Educ. Pierre Bourdieu. 1986. Pierre Bourdieu 1986 - The forms of capital. Handb. Theory Res. Sociol. Educ.

2. Social Capital: Its Origins and Applications in Modern Sociology

3. Bowling Alone: America's Declining Social Capital

4. Does Social Capital Have an Economic Payoff? A Cross-Country Investigation

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