Strategising Corporate Identity for the Perception of Corporate Image in the Selected Government-linked Companies (GLCs) in Malaysia
Author:
Publisher
Elsevier BV
Subject
General Medicine
Reference22 articles.
1. Modeling corporate identity: a concept explication and theoretical explanation;Allesandri;Corporate Communication: A International Journal,2001
2. Corporate identity, corporate branding and corporate marketing – Seeing through the fog;Balmer;European Journal of Marketing,2001
3. Of identities lost and found;Balmer;International Studies of Management and Organisation,2002
4. Corporate marketing: Integrating corporate identity, corporate branding, corporate communication, corporate image and corporate reputation;Balmer;European Journal of Marketing,2006
5. Corporate reputation: the definitional landscape;Barnett;Corporate Reputation Review,2006
Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Imagen corporativa desde la perspectiva de la comunicación empresarial: caso Asociación Artesanal Cuero y Afines de Quisapincha;Revista de Comunicación de la SEECI;2023-06-19
2. Instrumentalisation of critical discourse studies: a linguistic analysis of public relations concepts in the CDS journal article abstracts (2000–2020);Humanities and Social Sciences Communications;2023-06-08
3. The Impact of the COVID-19 Pandemic on the Reputation Management of High-Tech Dentistry in Romania;Sustainability;2022-12-31
4. Discussions and Implications: Discourse and PR Practice;A Critical Public Relations Approach to Crisis Communication and Management;2022
5. The effect of innovative food products on shaping the image of their offerors;American Journal of Business;2020-04-06
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3