Online Group Buying: What Is There For The Consumers?

Author:

Erdoğmus Irem Eren,Çiçek Mesut

Publisher

Elsevier BV

Subject

General Medicine

Reference22 articles.

1. Principles of Marketing;Kotler,2009

2. Harness the power of viral marketing in hotel industry: a network discount strategy;Lina;Journal of Hospitality and Tourism Technology,2010

3. A group-buy protocol based on coalition formation for agent-mediated e-commerce;Ito;International Journal of Computer and Information Science,2002

4. Fei, B., Study of China's online catering market under the booming of online group purchasing, UNLV Theses/Dissertations/Professional Papers/Capstones, Paper 648., retrieved March 14, 2011, from: http://digitalcommons.library.unlv.edu/cgi/viewcontent.cgi?article=1649&context=thesesdissertations, 2010.

5. Wang, J, Study of online group purchasing, retrieved March 15, 2011, from:http://d.g.wanfangdata.com.cn/Periodical_scxdh200928025.aspx, 2009.

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