Value based Pricing: A Research on Service Sector Using Van Westendorp Price Sensitivity Scale-Reference-Cited by-同舟云学术

Value based Pricing: A Research on Service Sector Using Van Westendorp Price Sensitivity Scale

Published:2014-08 Issue: Volume:148 Page:1-6
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Ceylana Hasan Huseyin,Koseb Bekir,Aydin Mufit

Publisher

Elsevier BV

Subject

General Medicine

Reference20 articles.

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3. Pazarlama: Kavramlar – İlkeler- Kararlar (2);Eser;Ankara: Siyasal Kitabevi.,2011

4. Marketing Strategy;Ferrell,2011

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