Preferred Level of Servitization in Select Industrial Services
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-50204-0_23
Reference20 articles.
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3. Casidy, R., Prentice, C., Wymer, W.: The effects of brand identity on brand performance in the service sector. J. Strateg. Mark. 27(8), 651–665 (2019)
4. Ceylana, H.H., Koseb, B., Aydin, M.: Value based pricing: a research on service sector using Van Westendorp price sensitivity scale. Procedia Soc. Behav. Sci. 148, 1–6 (2014)
5. Chaudhary, S., Dhir, A., Gligor, D., Khan, S.J., Ferraris, A.: Paradoxes and coping mechanisms in the servitization journey. Ind. Mark. Manage. 106, 323–337 (2022)
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