Neuromarketing: I Put Myself into a fMRI Scanner and Realized that I love Louis Vuitton Ads

Author:

Ruanguttamanun Chutima

Publisher

Elsevier BV

Subject

General Medicine

Reference46 articles.

1. Brand on brain: neuro-images of advertising;Ambler;Business Strategy Review.,2000

2. Buyers Beware;Appleyard;The Sunday Times (London),2008

3. Neuromarketing: the hope and hype of neuroimaging in business;Arieley;National Institute of Health,2010

4. Babu, & Vidyasagar, op. cit.

5. Neuromarketing: is Campbell in soup?;Babu;The IUP Journal of Marketing Management,2012

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