Abstract
Today, marketing should evolve beyond focus groups and other classic marketing tactics. In the 19th century, businesses grabbed their customers' attention by using various traditional techniques like billboards, direct email, print ads, billboards, cold calling, radio advertising, broadcasting, etc. But traditional marketing techniques are not successful in today's era due to continuous change in the buying behavior of consumers. If a company wants to receive feedback, the chance of wrong feedback is greater. The need for a new concept has arisen, i.e., neuromarketing—the combination of neuroscience and marketing. It is the process of researching the brain pattern of consumers to reveal their responses to a particular advertisement and product before developing new advertisements, new campaigns. Neuromarketing makes the use of brain imaging techniques which aims is to serve guidance in designing marketing strategies like packaging, advertisement etc. by mapping customers mind and effect their buying decision.