Product Placement as a Rising Marketing Communication Activity: An Assessment on Television Serials-Reference-Cited by-同舟云学术

Product Placement as a Rising Marketing Communication Activity: An Assessment on Television Serials

Published:2012-10 Issue: Volume:62 Page:1319-1331
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Babacan Eylin,Akcali Selda İçin,Baytekin E. Pelin

Publisher

Elsevier BV

Subject

General Medicine

Reference28 articles.

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3. Communication Strategies to Enhance the Effectiveness of Produsct Placement in Movies: The Case of Comparative Appeal;D’Astous;Market Research,2011

4. Galician M.L., Bourdeau P.G. (2004). The Evolution of Product Placements in Hollywood Cinema: Embedding High-Involvement “Heroic” Brand Images. In Mary-Lou Galician (Ed.). Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends and Ethics (pp. 15-36). NY: Haworth Press.

5. Hofer, G. (2012). Product Placement. Seminar Paper. http://books.google.com.tr/books?id=vdCpJsZxTg0C&printsec=frontcover&hl=tr&source=gbs_ge_summary_r&cad=0#v=onepage&q&f= false, 2012.

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1. Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal;Journal of Promotion Management;2023-01-12

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3. The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users’ Acceptance of Product Placement in Mobile Social Networks;Journal of theoretical and applied electronic commerce research;2020-09

4. Product placement in computer/video games: an analysis of the impact on customers purchasing decision;Innovative Marketing;2019-09-23

5. PERCEPÇÃO DOS CONSUMIDORES EM RELAÇÃO À ESTRATÉGIA DE PRODUCT PLACEMENT EM SÉRIES DE TV: UM ESTUDO COMPARATIVO ENTRE BRASILEIROS E AMERICANOS;Revista Ciências Administrativas;2019-08-06