The Impact of Social Media Marketing on Brand Loyalty-Reference-Cited by-同舟云学术

The Impact of Social Media Marketing on Brand Loyalty

Published:2012-10 Issue: Volume:58 Page:1353-1360
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Erdoğmuş İrem Eren,Çiçek Mesut

Publisher

Elsevier BV

Subject

General Medicine

Reference35 articles.

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2. Akhtar, S. (2011) Social Media and Brand Loyalty. Retrieved from: http://www.socialtrakr.com/2011/07/12/social-media-and brand-loyalty/(accessed on: 07.01.2012).

3. Belleghem, V.S. (2011), Social Media around the World, 2011, The report by InSites Consulting.

4. Bennett, R. and S. Rundle-Thiele. (2002) A Comparison of Attitudinal Loyalty Measurement Approaches. Journal of Brand Management. 9.3: 193-209.

5. Brito, M (2011), 3 Reasons Why Relevant Content Matters, retrieved from http://www.socialmediaexplorer.com/social-media-marketing/3-reasons-why-relevant-content-matters/(accessed on 20 March 2012).

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