The Role of Innovation at the Bottom of The Pyramid in Latin America: Eight Case Studies

Author:

Antúnez-de-Mayolo César

Publisher

Elsevier BV

Subject

General Medicine

Reference24 articles.

1. Yunus, M. (2007) Creating a World Without Poverty: Social Business and the Future of Capitalism (New York: Public Affairs Books).

2. Prahalad, C.K., and S. Hart (1999) Strategies for the Bottom of the Pyramid: Creating Sustainable Development, not edited, http://www.nd.edu/∼kmatta/mgt648/strategies.pdf, accessed 24 September 2011.

3. London, T. (2007) A Base-of-the-Pyramid Perspective on Poverty Alleviation,Working Paper; http://www.myduquesne.duq.edu/s/831/images/editor_documents/Social%20Thought/A%20Base%20of%20the%20Pyramid%20 Perspective%20(3).pdf, accesed 24 September 2011.

4. London, T., and S. Hart (2004) Reinventing strategies for emerging markets: Beyond the transnational model, Journal of International Business Studies 35.5: 350-370.

5. Prahalad, C.K. (2004) Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits (Upper Saddle River, NJ: Wharton School Publishing).

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