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Applications of Blockchain Technology in marketing—A systematic review of marketing technology companies

  • Published:2021-09 Issue:3 Volume:2 Page:100023
  • ISSN:2096-7209
  • Container-title:Blockchain: Research and Applications
  • language:en
  • Short-container-title:Blockchain: Research and Applications

Author:

Stallone ValerioORCID,Wetzels Martin,Klaas Michael

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference77 articles.

1. Research Priorities 2020–2022;MSI,2019

2. The ethical limits of blockchain-enabled markets for private IoT data;Ishmaev;Philos. Technol.,2020

3. Trust, but verify: why the blockchain needs the law;Werbach;Berk. Technol. Law J.,2018

4. Hey, you stole my avatar!: virtual reality and its risks to identity protection;Lake;Emory Law J.,2019

5. A comprehensive survey of blockchain: from theory to IoT applications and beyond;Wu;IEEE Internet Things J.,2019

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1. Smart Marketing Based on Artificial Intelligence of Things (AIoT) and Blockchain and Evaluating Critical Success Factors;Advances in Marketing, Customer Relationship Management, and E-Services;2024-03-08

2. Impact of Blockchain Technology on Transparency and Trust in Programmatic Advertising Supply Chain;Achieving Secure and Transparent Supply Chains With Blockchain Technology;2024-01-18

3. What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives;Journal of Business Research;2024-01

4. Understanding Blockchain's Role in Social Media Marketing;The Rise of Blockchain Applications in Customer Experience;2023-11-14

5. The “SMARTER” framework and real application cases of blockchain;Technological Forecasting and Social Change;2023-11
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