Approaching Market Intelligence Concept through a Case Analysis: Continuous Knowledge for Marketing Strategic Management and its Complementarity to Competitive Intelligence

Author:

Jamil George Leal

Publisher

Elsevier BV

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference41 articles.

1. Porter, M., (2008). On Competition. Harvard Business School Press, Boston.

2. Mintzberg, H.; Alhstrand, B. & Lampel, J. (2009) Strategy Safari: the complete guide through the wilds of strategic management, 2nd edition. New Jersey: Pearson Education Limited.

3. Jamil, G.L.; Santos, L.H. R.; Alves, M.L. e Furbino, L. (2012). A design framework for a market intelligence system for healthcare sector: a support decision tool in an emergent economy. Chapter approved to appear in Handbook on research of ICTs for Social Services and Healthcare: developments and applications. Hershey, Pennsylvania (USA): IGI Publishing.

4. Jamil, G.L. (2013) Definindo o conceito de Inteligência de mercado com base na complementaridade à Inteligência competitiva: estudos teóricos e de caso em setor empresarial. Paper approved for the parallel session and for the Anals of 10th Contecsi – Congresso Internacional de Tecnologia e Sistemas de Informação. São Paulo. Brasil.

5. Davenport, T.H. & Prusak, L. (2000). Working knowledge: how organizations manage what they know. 2nd Ed. Harvard Business Press.

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