¿Cuál es el perfil del consumidor más propenso al uso de los folletos publicitarios?
Author:
Publisher
Elsevier BV
Subject
Economics and Econometrics,General Business, Management and Accounting
Reference118 articles.
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Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight;National Brands and Private Labels in Retailing;2014
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