Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight-Reference-Cited by-同舟云学术

Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight

Published:2014 Issue: Volume: Page:151-159
ISSN:2198-7246
Container-title:National Brands and Private Labels in Retailing
language:
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Author:

Ziliani Cristina,Ieva Marco

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-07194-7_15

Reference18 articles.

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2. Bakos, J. Y. (1997). Reducing buyer search costs: Implications for electronic marketplaces. Management Science, 43(12), 1676–1692.

3. Centonze, C. (2012). Nuovi strumenti per l’analisi competitiva del volantino. In De Camillis R. (ed.). Promozioni Efficaci? Il Volantino: Istruzioni per l’Uso Conference Proceedings, Parma: Università degli Studi di Parma and Nielsen (pp. 28–35), 24 February 2012

4. Colloquy, Loyalty talks, various issues 2009–2014. Available online at: http://www.colloquy.com

5. Deloitte. (2012). Global powers of retailing 2012. Available online at: http://www.stores.org/stores%20magazine%20january%202012/global-powers-retailing-top-250

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