Author:
Kamakura Wagner A.,Ramaswami Sridhar N.,Srivastava Rajendra K.
Reference32 articles.
1. Measuring consumer attitudes toward the marketplace with tailored interviews;Balasubramanian;Journal of Marketing Research,1989
2. Generalizing the Rasch model for consumer rating scales;Bechtel;Marketing Science,1985
3. Some latent trait models and their use in inferring examinee's ability;Birnbaum,1968
4. Strategic issues for financial services marketing;Brooks;Journal of Services Marketing,1987
5. Consumer acquisition patterns for consumer durables: Some Australian evidence;Clarke;Journal of Consumer Research,1982
Cited by
168 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献