Understanding the sequential interdependence of mobile app adoption within and across categories
Author:
Funder
Tsinghua University
Fundamental Research Funds for the Central Universities
National Natural Science Foundation of China
Publisher
Elsevier BV
Subject
Marketing
Reference36 articles.
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2. The implications of offering free versions for the performance of paid mobile apps;Arora;Journal of Marketing,2017
3. Research note—Structural demand estimation with varying product availability;Bruno;Marketing Science,2008
4. The impact of bestseller rank on demand: Evidence from the app market;Carare;International Economic Review,2012
5. Product and price competition with satiation effects;Caro;Management Science,2012
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