A comparative study of British, U.S. and Japanese marketing strategies in the British market-Reference-Cited by-同舟云学术

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A comparative study of British, U.S. and Japanese marketing strategies in the British market

Published:1988-01 Issue:3 Volume:5 Page:171-184
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Doyle P.,Saunders J.,Wright L.

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Strategic windows;Abell;Journal of Marketing,1978

2. The Japanese economy;Allen,1981

3. The financing of Japanese industry;Bamk of England;Quarterly Bulletin,1981

4. Why the Japanese excel at personnel management;Beresford;International Management,1982

5. Strategy alternatives for the British motorcycle industry,1975

Cited by 28 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. SMEs and Their Peripheral Innovation Environment: Reflections from a Finnish Case;European Planning Studies;2012-04

2. The strategies of Japanese firms in emerging markets: The case of the automobile industry in India;Asian Business & Management;2010-06-30

3. Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies;Long Range Planning;2009-08

4. Performance implications of nonmarket strategy in China;Asia Pacific Journal of Management;2007-01-19

5. Measuring and benchmarking the innovativeness of SMEs: A three-dimensional fuzzy logic approach;Production Planning & Control;2006-04

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