Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies

Author:

Buckley Peter J.,Horn Sierk A.

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Geography, Planning and Development

Reference114 articles.

1. The wit and wisdom of Japanese management: an iconoclastic analysis;Buckley;Management International Review,1985

2. Asian network firms – an analytical framework;Buckley;Asia-Pacific Business Review,2004

3. Interkulturelle Kompetenz im Zugang zu Japanischen Konsumenten;Horn,2005

4. The world's champion marketers: the Japanese;Kotler;Journal of Business Strategy,1982

5. A comparative study of British, US and Japanese marketing strategies in the British market;Doyle;International Journal of Research in Marketing,1988

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