Integrating strategy, industrial product innovation and marketing research-Reference-Cited by-同舟云学术

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Integrating strategy, industrial product innovation and marketing research

Published:1988-01 Issue:3 Volume:5 Page:199-211
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Rosenberg Richard D.

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Industrial product concept testing;Acito;Industrial Marketing Management,1981

2. Strategic management;Ansoff,1979

3. An integrative model of the new product development process;Calantone;Product Innovation Management,1983

4. New product scenarios: Prospects for success;Calantone;Journal of Marketing,1981

5. Estimating potential for aftermarket requirements;Chakrabati;Industrial Management,1981

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Reducing uncertainties in innovation projects through intra-organisational collaboration: a systematic literature review;International Journal of Managing Projects in Business;2021-04-30

2. Not just another internal service provider: how a firm’s marketing research function influences uses of market research information;European Journal of Marketing;2020-09-25

3. “Like Poles Repel While Unlike Poles Attract”: Contextual Performance Effects of Supply Base R & D, Focal Firm R & D, and Commercialization;Decision Sciences;2019-03-19

4. Does experience matter? — A study of knowledge processes and uncertainty reduction in solution innovation;Industrial Marketing Management;2011-07

5. Virtual Customer Integration in New Product Development in Industrial Markets: The QLL Framework;Journal of Business-to-Business Marketing;2007-03-07

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