Industrial product concept testing-Reference-Cited by-同舟云学术

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Industrial product concept testing

Published:1981-07 Issue:3 Volume:10 Page:157-164
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Acito Franklin,Hustad Thomas P.

Publisher

Elsevier BV

Subject

Marketing

Reference6 articles.

1. Multiattribute Decision Making in Marketing: A Measurement Approach;Green,1973

2. A Comparison of Alternative Ways to Aggregate Individual Conjoint Analyses;Huber,1979

3. Aggregating Conjoint Data: Some Methodological Considerations and Approaches;Jain,1979

4. The Application of the Repertory Grid to Problems in Market Research;Frost;Commentary,1967

5. Experimental Designs;Cochran,1957

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1. More information is not better: examining appropriate information for estimating sales performance in concept testing;Journal of Business Analytics;2023-01-16

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3. Co-Creation as the Solution to Sustainability Challenges in the Greenhouse Horticultural Industry: The Importance of a Structured Innovation Management Process;Sustainability;2021-06-25

4. Does the product test really make a difference? Evidence from the launch of a new wine;Food Quality and Preference;2019-01

5. Der Effekt der Präsentationsform auf die Prognosefähigkeit frühzeitiger Konzepttests;MarktLab 2.0;2019

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