1. Effects of portfolio planning methods on decision making: Experimental results;Armstrong;International Journal of Research in Marketing,1994
2. Competitiveness and performance: Impact of objectives on firm's long-term profitability;Armstrong,1993
3. Corporate strategic planning;Capon,1987
4. Generalizing from laboratory to field settings;Locke,1986
5. Making better decisions: The challenge of marketing strategy techniques;Wensley;International Journal of Research in Marketing,1994