Making better decisions: The challenge of marketing strategy techniques-Reference-Cited by-同舟云学术

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Making better decisions: The challenge of marketing strategy techniques

Published:1994-01 Issue:1 Volume:11 Page:85-90
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Wensley Robin

Publisher

Elsevier BV

Subject

Marketing

Reference15 articles.

1. Symbolic psychologic: A model of attitudinal cognition;Abelson;Behavioral Science,1958

2. Effects of portfolio planning methods on decision making: Experimental results;Armstrong;International Journal of Research in Marketing,1994

3. Must Finance and strategy clash?;Barwise;Harvard business Review,1989

4. Market position and competitive strategy;Buzzell,1990

5. A social psychology of organizing;Hosking,1991

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Criteria for Evaluating Group Decision-Making Methods;Decision Making with the Analytic Network Process;2013

2. Corporate Portfolio Analysis Tools Revisited: Assessing Causes that May Explain Their Scholarly Disdain;International Journal of Management Reviews;2012-08-10

3. Corporate Portfolio Analysis Tools Revisited: Assessing Causes that May Explain Their Scholarly Disdain;International Journal of Management Reviews;2011-06-24

4. Criteria for evaluating group decision-making methods;Mathematical and Computer Modelling;2007-10

5. Scientification, immune responses, and reflection;Journal of Organizational Change Management;2005-10-01

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