Do retail store environmental factors affect consumers' price acceptability? An empirical examination-Reference-Cited by-同舟云学术

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Do retail store environmental factors affect consumers' price acceptability? An empirical examination

Published:1994-03 Issue:2 Volume:11 Page:107-115
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Grewal Dhruv,Baker Julie

Publisher

Elsevier BV

Subject

Marketing

Reference46 articles.

1. Dimensions of con sumer expertise;Alba;Journal of Consumer Research,1987

2. The role of the environment in marketing services: The consumer perspective;Baker,1986

3. The marketing impact of branch facility design;Baker;Journal of Retail Banking,1988

4. Consumer response to retailers' marketing environments: An analysis of coffee purchase data;Bawa;Journal of Retailing,1989

5. The effects of color in store design;Bellizzi;Journal of Retailing,1983

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