The effects of alternative methods of collecting similarity data for Multidimensional Scaling

Author:

Bijmolt Tammo H.A,Wedel Michel

Publisher

Elsevier BV

Subject

Marketing

Reference19 articles.

1. A Monte Carlo evaluation of maximum likelihood Multidimensional Scaling methods;Bijmolt,1994

2. A review of Multidimensional Scaling in Marketing Research;Cooper;Applied Psychological Measurement,1983

3. The user's guide to Multidimensional Scaling with special reference to the MDS(X) library of computer programs;Coxon,1982

4. Time and accuracy measures for alternative multidimensional scaling data collection methods;Henry;Journal of Marketing Research,1975

5. Data collection effects on nonmetric Multidimensional Scaling solutions;Humphreys;Educational and Psychological Measurement,1982

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