Predicting the outcome of marketing negotiations

Author:

Armstrong J.Scott,Hutcherson Philip D.

Publisher

Elsevier BV

Subject

Marketing

Reference21 articles.

1. Forecasting methods for conflict situations;Armstrong,1987

2. Students as surrogates in behavioral accounting research: Some evidence;Ashton;Journal of Accounting Research,1980

3. Judgment in managerial decision making;Bazerman,1986

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5. Prudent-manager forecasting;Busch;Harvard Business Review,1961

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