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Consumer benefit segmentation using clusterwise linear regression

  • Published:1989-09 Issue:1 Volume:6 Page:45-59
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

Wedel Michel,Kistemaker Cor

Publisher

Elsevier BV

Subject

Marketing

Reference40 articles.

1. Capturing and clustering judges policies;Adler;Organizational Behavior and Human Performance,1980

2. GENSTAT: A general statistical program, Rothamsted experimental station;Alvey,1977

3. A transfer algorithm for nonhierarchical classification;Banfield;Applied Statistics,1977

4. The changing market for British food: A case study of meat;Baron;British Food Journal including Food Marketing,1988

5. Market segmentation: A review;Beane;European Journal of Marketing,1987

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