Market Segmentation: A Review
Author:
Publisher
Emerald
Subject
Marketing
Reference103 articles.
1. Evaluation of Conjoint Analysis Results: A Comparison of Methods
2. An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models
3. Personality and the Determinants of Product Choice
4. On the Interpretation of Canonical Analysis
5. Overlapping Clustering: A New Method for Product Positioning
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