Successful customer value management: Key lessons and emerging trends-Reference-Cited by-同舟云学术

Successful customer value management: Key lessons and emerging trends

Published:2013-02 Issue:1 Volume:31 Page:1-15
ISSN:0263-2373
Container-title:European Management Journal
language:en
Short-container-title:European Management Journal

Author:

Verhoef Peter C.,Lemon Katherine N.

Publisher

Elsevier BV

Subject

Strategy and Management

Reference77 articles.

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