Better to be the same or different? Paired customer and selling orientations and their impact on the exploitation of relationship-specific investments (RSIs) in dyads
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Published:2022-11
Issue:
Volume:
Page:
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ISSN:0263-2373
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Container-title:European Management Journal
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language:en
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Short-container-title:European Management Journal
Author:
Zerbini Fabrizio,
Miceli Gaetano “Nino”ORCID,
De Carlo Manuela
Subject
Strategy and Management