1. The psychology of sunk cost;Arkes;Organizational Behavior and Human Decision Processes,1985
2. A framework for analyzing customer service orientations in manufacturing;Bowen;Academy of Management Review,1989
3. Innovative versus incremental new business services: different keys for achieving success;Brentani De;Journal of Product Innovation Management,2001
4. Build to Last: Successful Habits of Visionary Companies;Collins,1994
5. A behavioral theory of the firm;Cyert,1992