Subject
Organizational Behavior and Human Resource Management,Business and International Management
Reference66 articles.
1. Managing brand equity;Aaker,1991
2. Measuring brand equity across products and markets;Aaker;California Management Review,1996
3. Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications;Arnett;Journal of Retailing,2003
4. Structural equation models in marketing research: basic principles;Bagozzi,1994
5. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988
Cited by
5 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献